June 2, 2017
3 Things To Have In Your Influencer Marketing
Many believe that influencer marketing is just a new marketing concept, which is totally the opposite. You can expand your customer portfolio while increasing your sales revenue at the same time if you can work with the right people engaged and make them talk about your brand and products. As a matter of fact, this is exactly the concept of influencer marketing, it just happens that not many are used to this until when social media becomes so popular.
When making announcements regarding marketing, there is no need for companies to make use of a megaphone. It is mainly because of the reason that social media marketing has absorbed word of mouth marketing and even amplifying its effectiveness by making it immediate and international at the same time.
It can create powerful impact by making use of various social media platforms such as Google+, Pinterest, Twitter, Facebook and so on by being able to build relationship with online influencers. Influencer marketing can also give the chance to tap into the trusted consumer network but the real question here is, how a business would be able to make the most of returns on their investment on influencer marketing.
Businesses – My Most Valuable Tips
Number 1. Find influencers inside and outside your sphere – as an example, marketers at furniture manufacturing firms must check out fashion blogs, DIY blogs, interior design blogs and even some construction blogs to be able to find discussion overlaps. Yet, what you want is the big players in the game but also, you need the up and coming audience that needs to be pioneers to a topic or a cool idea.
The Beginners Guide To Tips (Finding The Starting Point)
Avoid targeting people who have massive networks instead, focus on those that have smaller networks because they tend to have bigger influence on their audience.
Number 2. Reward your influencers – experiencing the red carpet treatment is what many wants and this isn’t a different case. This is a kind of strategy to reward and recognize strong players that’s in your social media circles. Perhaps, they get the first shot of a new product offering or exclusive new content. You can give them a free demo of your service or product. Also you might want to know their feedback regarding new products before they’re rolled out nationally. Also, you can have your influencer to re-tweet, repost and like products and posts for bigger and wider social media blitz.
Number 3. Make it personal – when doing influencer marketing campaigns, there should be a personal connection between you and the influencer. Having said that, an engagement with them in their world or on their terms and not make it all about your brand and product is smart, giving special mentions about them is also appreciated.